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Bluebird Backcountry

  • 1108 Washington Avenue, Suite 200, Golden, CO
  • https://bluebirdbackcountry.com
  • limitedcompany
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Marketing Manager

Industry

min experience

salary range

$50k - $58k / year

Additional Job Details

International Applicants Allowed?
No
Work Visa Sponsoring Available
No

Job Overview

We’re looking for a full-time marketing manager who is well-versed across the marketing spectrum and excited to join our team. The ideal candidate:

  • Has exceptional communication, organization, and project management skills
  • Is a marketer who understands sales funnels and how content and advertising intersect
  • Is an experienced and strong copywriter and storyteller
  • Is well versed in social media marketing and trends
  • Is familiar with website content management and email marketing software and automation
  • Has experience working on campaign launches
  • Has managed partnerships and/or team of athletes or ambassadors
  • Loves imagining and bringing to life collateral for on-site and off-site events, merchandise, etc.
  • Is comfortable working in and managing across a creative team environment
  • Is proactive and thrives in a fast-paced, get-it-done, self-directed work environment (we’ll provide plenty of guidance, feedback, and support but need you to crank on your own, too)
  • Has familiarity marketing for start-ups and/or experience-based brands
  • Has familiarity with backcountry skiing and intuitively understands Bluebird’s audiences
  • Has a passion for sharing backcountry experiences with others
  • Bonus but not necessary: Graphic design or video editing
  • Bonus but not necessary: Experience with WordPress, Active Campaign, Planoly
  • Bonus but not necessary: Industry intel and experience marketing for a guide service or ski area
  • Can begin ASAP

Duties

  • Annual, monthly, and weekly campaign planning and execution
  • Developing and executing on acquisition, retention, and engagement strategies and tactics
  • Understanding, refining, and expanding Bluebird’s audiences
  • Keeping the Bluebird website current and full of exceptional informational and story content
  • Concepting, creating, and scheduling e-newsletters; managing email marketing database
  • Developing press kits and building and maintaining relationships with media
  • Overseeing the Bluebird Annual Report and other pamphlets and reports
  • Overseeing collateral for events, swag, merchandise
  • Managing a content/story/design team, advertising specialist, athlete/ambassador team, and public relations contractor
  • Coordinating with the Guest Services team and the Group Sales, Partnerships, Events Lead
  • Managing a modest marketing budget
  • Tracking and reporting on key metrics
  • Managing Bluebird’s social platforms (optional)
  • Administrative and other related duties as assigned

     

Minimum Requirements

This position is full time and begins immediately. Apply ASAP


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