Bluebird Backcountry

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Apply by Dec 10, 2021

$50k - $58k / year

We’re looking for a full-time marketing manager who is well-versed across the marketing spectrum and excited to join our team. The ideal candidate:

Has exceptional communication, organization, and project management skills
Is a marketer who understands sales funnels and how content and advertising intersect
Is an experienced and strong copywriter and storyteller
Is well versed in social media marketing and trends
Is familiar with website content management and email marketing software and automation
Has experience working on campaign launches
Has managed partnerships and/or team of athletes or ambassadors
Loves imagining and bringing to life collateral for on-site and off-site events, merchandise, etc.
Is comfortable working in and managing across a creative team environment
Is proactive and thrives in a fast-paced, get-it-done, self-directed work environment (we’ll provide plenty of guidance, feedback, and support but need you to crank on your own, too)
Has familiarity marketing for start-ups and/or experience-based brands
Has familiarity with backcountry skiing and intuitively understands Bluebird’s audiences
Has a passion for sharing backcountry experiences with others
Bonus but not necessary: Graphic design or video editing
Bonus but not necessary: Experience with WordPress, Active Campaign, Planoly
Bonus but not necessary: Industry intel and experience marketing for a guide service or ski area
Can begin ASAP

Duties

Annual, monthly, and weekly campaign planning and execution
Developing and executing on acquisition, retention, and engagement strategies and tactics
Understanding, refining, and expanding Bluebird’s audiences
Keeping the Bluebird website current and full of exceptional informational and story content
Concepting, creating, and scheduling e-newsletters; managing email marketing database
Developing press kits and building and maintaining relationships with media
Overseeing the Bluebird Annual Report and other pamphlets and reports
Overseeing collateral for events, swag, merchandise
Managing a content/story/design team, advertising specialist, athlete/ambassador team, and public relations contractor
Coordinating with the Guest Services team and the Group Sales, Partnerships, Events Lead
Managing a modest marketing budget
Tracking and reporting on key metrics
Managing Bluebird’s social platforms (optional)
Administrative and other related duties as assigned