Program Coordinator

The Delaware & Lehigh National Heritage Corridor (D&L) is both a nonprofit organization preserving the historic pathway that carried coal and iron from Wilkes-Barre to Bristol to fuel America’s Industrial Revolution, and a multi-use trail spanning 165 miles from the mountains of northeast Pennsylvania through Bucks County. Today, the D&L Trail connects us to our industrial heritage as well as health and wellness, nature and the environment, and more than $250 million in economic impact. The Corridor traverses through three distinct areas: the Wyoming Valley and Carbon County, home to many of Pennsylvania’s former anthracite mines; the Lehigh Valley, where the discovery of coal to the north spawned prosperous iron and steel industries and the Delaware Valley, through which coal-laden canal boats traveled to Philadelphia and other markets. Today visitors can explore by car, boat, bike or on foot to enjoy the scenic beauty and cultural heritage of eastern Pennsylvania. The Delaware & Lehigh National Heritage Corridor was designated a National Heritage Area in 1988, when it became one of 55 National Heritage Areas to tell the “vibrant story of the nation’s evolution and culture.” National Heritage Areas or NHAs are designated by Congress as places where natural, cultural, and historic resources combine to form a cohesive, nationally important landscape. Through their resources, NHAs tell stories that celebrate our nation’s diverse heritage.

Job Overview

POSITION RESPONSIBILITIES:

• • Work with the Director of Trails & Conservation on the D&L Trail Town projects, especially in Carbon and Luzerne counties, to increase the number of trail visitors stopping in the communities, promote trail-friendly businesses, and grow the economic impact that comes with fully connected D&L Trail.
  • Oversee the D&L aspects of expansion and programming for Get Your Tail on the Trail partnership with St. Luke’s University Health Network, organize the challenges and events, make presentations to new groups, and manage and update www.tailonthetrail.org website and Tail on the Trail Facebook page.
  • 1. Administer program funding from application through closeout reporting.
    2. Focus on promoting to and partnering with diverse groups and expanding programming into Carbon County through D&L Chapter and Luzerne County through Northeast PA Chapter.
    3. Track metrics and intended deliverables.
    4. Maintain consistent communications with registrants through social media and participate in related calls, meeting and events with organizers.
    • Lead surveys and programming for the Activate the Advocates program, a new initiative to convert trail users into trail and water quality advocates. This position will implement the methodology and motivate trail users to advance along the ladder of engagement. This will include:
    1. Working with partners and consultants to help plan messaging, visuals, and activities.
    2. Leading events and outreach along the D&L Trail.
    3. Collecting data to evaluate program.
    4. Working with Director of Trails & Conservation to create reports, presentations, and websites.
    • Conduct a portion of trail maintenance assessments and assist with annual meeting of D&L Ownership Council.
    • Plan and promote all Trail Tender events working with D&L landowners to support their needs regarding maintaining and beautifying the D&L Trail. Be able to lead events and direct volunteers in the field how to safely complete projects.
    • Increase Trail Tender capacity by supporting local chapters, recruiting new volunteers, promoting accomplishments, and maintaining a D&L inventory of tools/supplies.
• Actively look for opportunities to engage new and diverse audiences and adjust programs to be more inclusive.
• Staff exhibits at partner events to promote D&L programs and recruit volunteers.
• Update public information on D&L-managed websites (delawareandlehigh.org, tailonthetrail.org) and social media outlets for Get Your Tail on the Trail.
• Assist with staff responsibilities for the D&L Half Marathon (first Sunday in November), advancement/donor events, and trail specific events throughout the year (bike ride fundraiser, ribbon cuttings, festivals, etc.).

Minimum Requirements

Qualification: Bachelor Degree